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Marketing Leader & Independent Board Member

Morkus
Matkevičius

Leading international brands across the Baltics — building strategy, driving growth, and managing multi-million € budgets for 15+ years.

Experienced marketing leader with 15+ years of driving growth for leading retail, FMCG, B2B, and e-commerce brands. Currently serving as an Independent Board Member at one of Lithuania's largest DIY retail chains.

Download CV (English) Atsisiųsti CV (Lietuviškai)
0Years experience
0Team members led
0M€ annual budget
0Baltic markets
Trusted by leading brands across the Baltics
Morkus Matkevičius
Board MemberMoki Veži
About

Strategic marketing leadership,
built on results.

Across 15+ years in retail, FMCG, B2B, and e-commerce, I've led growth for major brands throughout the Baltics. I specialize in building strong brands through integrated campaigns that combine traditional media (TV, radio, OOH) with digital marketing — delivering both brand awareness and measurable business results.

In addition, I consult companies on marketing strategy, commercial development, brand awareness growth, brand positioning, digital transformation and business growth. Throughout my career, I've managed multi-million euro budgets, led international teams of 5–50+ professionals, and consistently delivered business growth across Lithuania, Latvia, and Estonia.

Experience

A track record across the Baltics' leading brands

2025 — Present

Independent Board Member

Moki Veži — one of the largest DIY retail chains in Lithuania
  • Provide strategic guidance to ensure alignment between the organization's long-term goals
  • Contribute to long-term business strategy, risk management and organizational development
  • Offer independent perspective on board discussions, strategy and leadership decisions
2023 — 2025

Marketing Director

Topo Grupė — largest home electronics retailer in Lithuania, member of the Euronics Group
  • Led comprehensive marketing strategy for one of Lithuania's largest electronics retail chains
  • Managed marketing team and multi-million euro budget across multiple channels
  • Implemented digital transformation initiatives to enhance customer experience
  • Developed and executed omnichannel marketing campaigns driving significant revenue growth
2022 — 2023

Marketing Director, Baltics

Kesko Senukai — leader in building, repair and household goods (DIY) in the Baltics
  • Spearheaded regional marketing strategy across Lithuania, Latvia, and Estonia
  • Unified marketing operations across three Baltic markets for operational efficiency
  • Led cross-functional teams to deliver integrated marketing campaigns
  • Optimized marketing spend and improved ROI through data-driven decision making
2015 — 2022

Head of Advertising / Chief Marketing Officer

Lidl Lithuania, Lidl Latvia & Lidl Estonia — discount grocery chain
  • Successfully introduced the Lidl brand to the Baltic market, achieving top-3 retail brand awareness within 3 years
  • Coordinated 70+ store openings
  • Managed 40+ international marketing specialists across 3 countries
  • Administered a €15M+ annual marketing budget with strong ROI performance
  • Led implementation of the Lidl Plus loyalty program
  • Orchestrated mass media campaigns reaching millions of customers
2013 — 2015

Chief Marketing Officer

Technorama — leading electronics retailer in Western Lithuania
  • Led the development of the company's marketing strategy, driving brand growth
  • Managed marketing budget, analytics, and KPIs, ensuring data-driven decision-making
  • Collaborated with executive leadership on strategic planning and product portfolio development
2010 — 2013

Chief Marketing Officer

Adampolis — official MAN Truck & Bus SE representative
  • Developed and implemented marketing strategy for a premium commercial vehicle brand
  • Led B2B marketing initiatives targeting fleet operators and businesses
  • Organized product launches and customer events
2005 — 2010

Sales & Marketing Manager

Novaturas — largest tour operator in the Baltic region
  • Progressed from Sales Manager to Marketing Manager role
  • Developed marketing campaigns for travel packages and destinations
  • Managed customer acquisition and retention strategies
Continuous learning

Professional development & certifications

BMI Board Network session
Governance

BMI Board Network — "Reality vs Ideal"

Board member responsibilities, governance culture across Scandinavia, Switzerland and the Baltics, and practical insights from experienced board members.

Corporate governance training
Corporate Governance

Board Duties & Risk Frameworks

Board member responsibilities, strategic vs. operational separation, governance best practices, risk management and compliance oversight.

Nordic Business Forum
Strategy & Leadership

Nordic Business Forum

Strategic management, organizational transformation, AI's impact on business, ESG integration, and best practices from Fortune 500 companies.

IFA Berlin Messe
Retail & Technology

IFA Berlin Messe

Latest consumer electronics innovation, smart home / IoT / AI / 5G trends, retail marketing strategies, and sustainability in consumer behaviour.

LIMA Day and Ecomexpo
Digital & E-commerce

LIMA Day / Ecomexpo

Leading digital marketing and e-commerce conferences in the Baltics — trends, innovative solutions, and professional networking.

Change management workshop
Change Management

ADKAR Change Management

Awareness, Desire, Knowledge, Ability, Reinforcement — a structured framework for leading teams through organizational change.

Additional professional development

Active Sales

Mercuri International Lithuania Competencies gained
  • Sales philosophy and methodology
  • Sales tactics
  • Negotiation skills
  • Customer relationship management
  • Self-improvement
  • Sales performance measurement

Personal Leadership

Training and Development Center Competencies gained
  • Leadership style
  • Team management and motivation
  • Self-awareness
  • Communication and active listening
  • Conflict management
  • Time management

E-Business

Baltic Orbis Competencies gained
  • E-commerce fundamentals
  • E-store platform principles
  • Digital marketing strategies
  • Online customer behavior analysis
  • E-commerce legal regulation

Personnel Entrepreneurship Skills

Organization Development Center Competencies gained
  • Entrepreneurial mindset
  • Initiative and responsibility
  • Creative problem-solving
  • Risk management and decision-making
  • Creating personal added value

Tour Guide License

State Tourism Department Competencies gained
  • Tour guide skills
  • Group management
  • Communication with international clients
  • Crisis management
  • Cultural tourism knowledge

Artificial Intelligence & Automation

Self-directed learning & applied practice Competencies gained
  • Content & marketing copy with ChatGPT, Claude, Copy.ai
  • Visual & design generation with Midjourney, DALL·E, Canva AI, Adobe Firefly
  • Customer service automation with AI chatbot solutions and Intercom AI
Education

Academic background & languages

Marketing Strategy and Management | MBA

ISM University of Management and Economics

EU Politics and Administration | Master's Studies (ABD)

Mykolas Romeris University

Geography | Bachelor's Degree

Lithuanian Educology University

Tourism Management | Tourism Manager Qualification

Lithuanian Educology University
Lithuanian
Native
English
Proficient (B2)
German
Intermediate (B1)
Russian
Advanced
Polish
Basic
Contact

Let's build something great together.

I'm always interested in discussing board member opportunities, marketing leadership roles, advisory and consulting projects.

morkus.matkevicius@gmail.com +370 640 29200 Follow